Deskripsi Pekerjaan
Join Optum as a Channel Lead Direct Marketing (Associate Director) and drive impactful customer engagement strategies in the heart of Metro Manila. This senior leadership role empowers you to orchestrate multi-channel direct marketing campaigns with measurable ROI, transforming customer outreach into revenue growth. You'll own end-to-end campaign management, from ideation to execution, while interpreting complex P&L data to optimize marketing spend and maximize profitability. Collaborate with cross-functional teams to align initiatives with business objectives, leveraging data-driven insights to refine targeting and messaging. If you're passionate about bridging analytics and creative execution to deliver exceptional customer experiences, this role offers the platform to elevate your career in dynamic healthcare marketing.
Tanggung Jawab
- Develop and execute comprehensive direct marketing strategies across digital and traditional channels
- Manage ROI-driven campaigns with rigorous performance tracking and optimization
- Analyze campaign-level P&L impact and provide strategic recommendations
- Lead cross-functional teams including creative, analytics, and channel specialists
- Design customer segmentation models to personalize outreach messaging
- Monitor market trends and competitive landscape to identify growth opportunities
- Present campaign insights and ROI analysis to senior leadership
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 8+ years in direct marketing with 3+ years in leadership roles
- Proven experience managing multi-channel campaigns with measurable ROI
- Expertise in interpreting P&L data and marketing analytics
- Strong proficiency in CRM platforms and marketing automation tools
- Experience in healthcare or insurance industry highly desirable
- Exceptional strategic thinking and cross-functional leadership skills