Deskripsi Pekerjaan
Are you an experienced Marketing Strategist looking to scale your career with a global leader in healthcare innovation? Optum is seeking a highly analytical and results-driven Channel Lead for Direct Marketing to join our dynamic offshore team in Makati City.
In this high-impact role, you will be responsible for orchestrating end-to-end direct marketing campaigns that drive engagement, retention, and growth. You will bridge the gap between regional business objectives and offshore execution, ensuring seamless delivery of multi-channel marketing initiatives. If you are passionate about data-driven decision-making, optimizing customer journeys, and working within a collaborative, fast-paced environment, this is your opportunity to shape the future of healthcare communications.
We offer a supportive culture, professional development opportunities, and the chance to contribute to a mission-driven organization that improves lives globally.
Tanggung Jawab
- Develop and execute comprehensive direct marketing strategies across email, SMS, and direct mail channels.
- Oversee end-to-end campaign lifecycles from segmentation and creative briefing to deployment and performance analysis.
- Collaborate with cross-functional global stakeholders to align offshore output with overarching corporate marketing objectives.
- Implement rigorous A/B testing frameworks to optimize conversion rates and ROI across all active channels.
- Analyze campaign performance metrics and provide actionable insights to senior leadership for continuous improvement.
- Manage vendor relationships and offshore resources to ensure project timelines and quality standards are consistently met.
- Maintain high levels of data integrity and compliance within direct marketing databases, adhering to global privacy regulations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of experience in direct marketing, growth marketing, or channel management within a global or BPO environment.
- Strong technical proficiency in CRM platforms (e.g., Salesforce, Marketo, or similar) and marketing automation tools.
- Proven ability to manage complex offshore projects and work across different time zones.
- Exceptional analytical skills with experience in interpreting large datasets to drive marketing decisions.
- Excellent communication and stakeholder management skills, capable of influencing outcomes at all levels.
- Strong understanding of digital marketing compliance, privacy laws, and ethical marketing practices.