Deskripsi Pekerjaan
Join MAMEE's dynamic marketing team as a Channel Marketing Manager (General Trade) and drive transformative growth in Malaysia's retail landscape. This pivotal role requires you to translate brand vision and category strategies into actionable in-store execution plans that captivate consumers and outperform competitors. You'll orchestrate end-to-end channel marketing initiatives, from campaign ideation to post-implementation analysis, ensuring maximum ROI and brand visibility across traditional trade outlets. Collaborate closely with sales, supply chain, and product development teams to create seamless omnichannel experiences that resonate with diverse consumer segments. Leverage data analytics to identify emerging market trends, optimize promotional calendars, and develop innovative merchandising solutions. Your strategic leadership will directly impact MAMEE's market share expansion while nurturing long-term partnerships with distributors and retailers. This opportunity offers a platform to shape the future of FMCG marketing in Southeast Asia.
Tanggung Jawab
- Develop and execute comprehensive channel marketing strategies for General Trade (GT) outlets
- Translate brand/category strategies into data-driven in-store execution plans
- Design and implement promotional campaigns across multiple retail formats
- Analyze channel performance metrics and optimize marketing ROI
- Collaborate with cross-functional teams to ensure brand consistency
- Manage relationships with key distributors and retail partners
- Monitor competitive activities and identify market growth opportunities
Kualifikasi
- Bachelor's degree in Marketing/Business; MBA preferred
- 5+ years of channel marketing experience in FMCG/retail
- Proven track record in developing GT channel strategies
- Expertise in in-store execution and merchandising principles
- Strong analytical skills with marketing data interpretation
- Experience managing distributor/retailer partnerships
- Proficiency in market research and competitive analysis
- Leadership skills with cross-functional collaboration experience