Deskripsi Pekerjaan
Optum is seeking a results-driven Channel Specialist to join our Global Marketing team based in Makati City. In this role, you will play a pivotal part in shaping our direct marketing strategies, focusing on driving engagement and optimizing customer acquisition channels. As part of our offshore operations, you will collaborate closely with US-based marketing leadership to execute campaigns that resonate with diverse audiences.
You will be responsible for analyzing campaign performance data, identifying trends, and recommending actionable improvements to maximize return on investment. This position offers a unique opportunity to work in a fast-paced, innovative environment within one of the world's largest health services companies.
Tanggung Jawab
- Develop and execute comprehensive direct marketing campaigns across various channels including email, direct mail, and digital platforms.
- Analyze campaign performance metrics and customer data to optimize channel mix and improve conversion rates.
- Collaborate with cross-functional teams, including creative and data analytics, to ensure alignment with global marketing objectives.
- Manage and maintain customer databases to ensure accurate targeting and segmentation for marketing initiatives.
- Stay updated on industry trends and best practices in direct marketing to drive continuous improvement.
- Assist in the creation of marketing collateral and reporting materials to support strategic decision-making.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of experience in direct marketing, channel management, or customer engagement roles.
- Proficiency in CRM tools and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
- High level of attention to detail and strong organizational skills.
- Experience working in an offshore or international team environment is a plus.