Deskripsi Pekerjaan
Join Concepcion Midea Inc as a Channel Trade Marketing Manager and drive transformative growth in our consumer electronics division. This strategic role requires you to orchestrate trade marketing initiatives that maximize brand visibility and sales across retail channels. You'll collaborate with cross-functional teams to develop data-driven strategies, optimize promotional campaigns, and strengthen retailer partnerships. Your expertise in channel analytics will help identify market opportunities while ensuring alignment between marketing objectives and sales targets. This position offers the chance to shape the future of our trade marketing approach in a dynamic, fast-paced environment where innovation and consumer insights intersect.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies aligned with business objectives
- Manage relationships with key distributors, retailers, and wholesalers
- Analyze channel performance data to identify growth opportunities and ROI improvements
- Coordinate in-store promotions, displays, and merchandising campaigns
- Collaborate with sales teams to ensure marketing initiatives support sales targets
- Monitor competitive landscape and recommend strategic adjustments
- Manage trade marketing budget allocation and expense control
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 5+ years in trade marketing or channel management (consumer goods preferred)
- Proven track record of developing successful channel promotions
- Advanced analytical skills with marketing data interpretation
- Strong negotiation and stakeholder management abilities
- Proficiency in marketing automation and analytics tools
- Strategic thinking with ability to translate data into actionable plans