Deskripsi Pekerjaan
Gratyo Group, a rapidly growing and customer-centric organization, is seeking an exceptional Chief Marketing Officer (CMO) to spearhead our marketing strategies and drive significant business growth. This pivotal leadership role requires a visionary marketer who can not only shape our brand narrative but also manage substantial multi-billion rupiah Annual & Promotional (A&P) investments per campaign, ensuring maximum return on investment and market impact. Located in the vibrant hub of Jakarta Raya, you will be at the forefront of our mission to connect with customers, innovate our offerings, and expand our market presence.
As CMO, you will lead a dynamic marketing team, leveraging data-driven insights to develop compelling campaigns that resonate with our target audience and solidify our position as a leader in our industry. You will be responsible for crafting and executing a holistic marketing vision that encompasses digital, traditional, and emerging channels, all while maintaining a relentless focus on customer engagement and brand loyalty. If you are a strategic thinker with a proven track record of elevating brands, driving customer acquisition, and achieving ambitious revenue goals in a fast-paced environment, we invite you to lead our marketing endeavors. Join Gratyo Group and make a tangible impact on our journey towards sustained success and market dominance.
Tanggung Jawab
- Develop and execute a comprehensive, data-driven marketing strategy aligned with company objectives, focusing on brand building, customer acquisition, and retention.
- Lead, mentor, and expand a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Oversee the strategic allocation and management of multi-billion rupiah A&P budgets, optimizing spend for maximum ROI across all marketing channels.
- Drive market research and customer insights to identify new opportunities, refine target audience segmentation, and inform product development.
- Spearhead the creation and implementation of integrated marketing campaigns (digital, traditional, PR, content, social media) that enhance brand visibility and engagement.
- Establish key performance indicators (KPIs) and analytical frameworks to measure campaign effectiveness, report on results, and guide future strategies.
- Collaborate closely with sales, product development, and operations teams to ensure marketing initiatives support overall business goals and customer experience.
- Act as a brand steward, ensuring consistent messaging and brand identity across all customer touchpoints.
Kualifikasi
- Proven experience (10+ years) in a senior marketing leadership role, preferably as a CMO or VP of Marketing, within a customer-driven organization.
- Demonstrated success in managing substantial marketing budgets (multi-billion rupiah A&P investments) and delivering measurable, high-impact results.
- Deep expertise in digital marketing, including SEO, SEM, social media, content marketing, email marketing, and analytics.
- Strong strategic planning abilities with a track record of developing and executing successful marketing strategies that drive revenue growth.
- Exceptional leadership and team management skills, with the ability to inspire and develop a diverse marketing team.
- Excellent communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly desirable.
- Proficiency in leveraging market research, data analytics, and CRM tools to inform marketing decisions.