Deskripsi Pekerjaan
Are you a visionary marketing leader with a passion for lifestyle, fashion, and the vibrant culture of Bali? PT BONJOUR BALI STORE is seeking a strategic and results-driven Chief Marketing Officer (CMO) to spearhead our brand growth and market presence. As our CMO, you will be the driving force behind our marketing ecosystem, blending creative storytelling with data-backed performance marketing to elevate our position in the competitive Bali retail landscape.
We are looking for a leader who understands the unique synergy between digital innovation and physical store presence. You will lead our marketing department, influence our creative direction, and craft campaigns that resonate with both local residents and international visitors. This is a rare opportunity to shape the future of a dynamic fashion and lifestyle brand, driving expansion and building a legacy of excellence in Denpasar.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive brand awareness and revenue growth.
- Lead and mentor the marketing team in content creation, social media management, and event planning.
- Manage the overall marketing budget to ensure high ROI across digital and traditional channels.
- Analyze consumer insights and market trends to adapt our product positioning and promotional activities.
- Oversee brand identity, ensuring consistency across all physical storefronts and digital platforms.
- Collaborate with operations and sales departments to create cohesive customer experiences.
- Measure and report on the performance of all marketing campaigns against KPIs.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum 5-7 years of experience in senior marketing roles, preferably within the fashion, retail, or lifestyle industry.
- Deep understanding of the Bali market landscape and consumer demographics.
- Proven track record of building and scaling brands through omni-channel strategies.
- Strong leadership capabilities with experience managing high-performing creative and technical teams.
- Exceptional analytical skills with proficiency in marketing automation tools and CRM software.
- Fluency in English and Indonesian is essential for effective communication with internal and external stakeholders.