Deskripsi Pekerjaan
We are seeking a highly strategic and results-driven Chief Marketing Officer (CMO) for BRI Finance to lead our marketing initiatives. In this pivotal role, you will be responsible for shaping the brand identity, driving customer acquisition, and expanding our market presence in Indonesia. The ideal candidate will have a deep understanding of the financial sector and the ability to translate complex financial products into compelling narratives. You will lead a talented team to deliver innovative campaigns that resonate with our diverse customer base. Join us to make a significant impact on the future of digital finance.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business goals and financial targets.
- Lead, mentor, and manage the marketing team to ensure high performance and professional growth.
- Oversee the brand management process to ensure consistent messaging across all channels.
- Drive digital marketing initiatives, including SEO, content marketing, and social media strategies.
- Analyze market trends and competitor activities to identify new business opportunities.
- Collaborate with cross-functional teams, including finance and product development.
- Manage the marketing budget and optimize ROI on all campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Finance, Business Administration, or a related field.
- Minimum of 7-10 years of experience in senior marketing roles, preferably within the banking or financial services industry.
- Proven track record of leading successful marketing campaigns and driving revenue growth.
- Strong leadership, communication, and interpersonal skills.
- Deep understanding of financial products and regulatory compliance in the banking sector.
- Proficiency in using CRM software, marketing analytics tools, and digital platforms.
- Strategic thinking with the ability to solve complex problems and make data-driven decisions.