Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our CMO BRI Finance New Car & Used Car in Palu, Sulawesi Tengah! We're looking for a dynamic and experienced Chief Marketing Officer to lead our automotive finance division's marketing strategy. This is an excellent opportunity to drive growth, build brand awareness, and develop innovative marketing campaigns for our new and used car finance products.
At Mandiri Andalan Utama, we value our employees and offer a competitive compensation package including base salary, BPJS Ketenagakerjaan and health insurance, performance incentives, and clear career advancement paths. We provide a supportive environment where your marketing expertise can flourish.
As CMO, you'll be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives, leading a team of marketing professionals, analyzing market trends, and identifying new growth opportunities in the automotive finance sector. Your leadership will be crucial in expanding our market presence and enhancing customer satisfaction.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies for BRI Finance New Car & Used Car products
- Lead and mentor the marketing team to achieve sales targets and business objectives
- Analyze market trends, customer needs, and competitor activities to identify growth opportunities
- Create and manage marketing campaigns across various channels (digital, traditional, social media)
- Build and maintain strong relationships with key stakeholders, including financial institutions and automotive dealers
- Monitor and analyze marketing performance metrics to optimize campaign effectiveness
- Prepare marketing budgets and ensure cost-effective resource allocation
- Stay updated on industry regulations and ensure marketing compliance
Kualifikasi
- Minimum Bachelor's degree in Marketing, Business Administration, or related field
- At least 5 years of experience in marketing management, preferably in automotive or finance industry
- Proven track record of developing and implementing successful marketing strategies
- Strong leadership skills with experience managing marketing teams
- Excellent analytical skills with ability to interpret market data and customer insights
- Strong communication and presentation skills
- Familiarity with digital marketing tools and platforms
- Ability to work under pressure and meet tight deadlines