Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a dynamic Chief Marketing Officer (CMO) specializing in new and used car sales in Tangerang. Lead our marketing initiatives to drive brand visibility, customer acquisition, and sales growth in the competitive automotive industry. You'll develop comprehensive marketing strategies, manage cross-functional teams, and optimize campaigns across digital and traditional channels. Enjoy competitive compensation with UMK-based salary, comprehensive BPJS coverage, performance incentives, and clear career advancement pathways. Be part of a forward-thinking company committed to excellence in automotive retail marketing.
Tanggung Jawab
- Develop and execute integrated marketing strategies for new and used car segments
- Lead marketing campaigns across digital platforms (social media, SEO/SEM, email) and traditional channels
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities
- Manage marketing budget and optimize ROI through data-driven decisions
- Collaborate with sales teams to align marketing initiatives with sales targets
- Oversee brand management and promotional activities across all touchpoints
- Lead and mentor marketing team members to achieve performance goals
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3 years experience in marketing management, preferably in automotive industry
- Proven track record in developing successful marketing campaigns
- Strong leadership skills with experience managing cross-functional teams
- Expertise in digital marketing tools and analytics platforms
- Excellent strategic planning and budget management capabilities
- Strong communication and negotiation skills
- Ability to work in fast-paced environment and meet deadlines