Deskripsi Pekerjaan
Shape the Future of Commercial Marketing at Twoconnect
Are you a data-driven marketing leader ready to take the helm of commercial growth strategies for a dynamic, global company? Twoconnect is seeking a highly motivated and experienced Commercial Marketing Manager to lead our commercial marketing initiatives. This is a fully remote, midshift role aligned with UK business hours, offering you the flexibility to work from home in Metro Manila while collaborating with a diverse, international team. If you are passionate about using data to drive tangible business outcomes, we want to hear from you!
In this critical position, you will be the architect of our go-to-market strategies, driving lead generation, nurturing strategic partner growth, and executing high-impact, revenue-focused campaigns across key commercial markets. Your core mission is to transform our commercial marketing approach through sophisticated digital strategies, market analysis, and creative campaign management. You will take full ownership of the marketing funnel, from generating top-of-funnel awareness through SEO and content marketing to optimizing bottom-of-funnel conversion with targeted ABM campaigns. Your strategic use of analytics will ensure every initiative is continually optimized for maximum ROI. You will also be responsible for selecting and managing external agency partners to support campaign execution, ensuring alignment with our brand voice and strategic goals.
We are looking for a strategic storyteller who can bridge the gap between marketing and sales. The ideal candidate has a strong background in B2B marketing, commercial strategy, and digital campaign management. Proficiency with CRM platforms (Salesforce, HubSpot) and marketing automation tools is essential, along with a proven track record of scaling commercial partnerships. Your ability to translate complex data into actionable strategic insights will be crucial in identifying market opportunities and securing a competitive advantage for Twoconnect in the UK and European markets.
At Twoconnect, you will find a culture that values innovation, results, and personal growth. We offer a competitive compensation package (PHP 80,000 - PHP 90,000 monthly), the comprehensive benefits you deserve, and the flexibility to work from home on a convenient mid-shift schedule. Join a team where your contributions directly shape the future of the company. Apply today and take the next big step in your commercial marketing career!
Tanggung Jawab
- Develop and execute comprehensive commercial marketing strategies to drive lead generation, partner acquisition, and revenue growth across target markets (primarily UK).
- Own the marketing funnel, managing campaigns from awareness through to conversion, utilizing SEO, SEM, email marketing, and paid advertising.
- Collaborate closely with the sales and business development teams to create aligned campaigns, develop sales enablement materials, and ensure seamless lead handoff.
- Analyze campaign performance data using tools like Google Analytics, HubSpot, and Salesforce to identify trends, optimize ROI, and provide regular actionable insights.
- Manage and nurture strategic partner relationships, designing co-marketing initiatives that expand reach and drive mutual growth.
- Oversee the creation of compelling content for various channels, including case studies, whitepapers, blog posts, and landing pages tailored to commercial audiences.
- Manage the marketing budget, allocate resources effectively, and report on performance against key commercial marketing KPIs.
- Stay ahead of industry trends and competitor activities to continuously refine our commercial marketing approach and maintain a competitive edge.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 5-7 years of experience in commercial marketing, B2B marketing, or demand generation, preferably in a technology or professional services environment.
- Proven track record of developing and executing successful lead generation campaigns that delivered measurable pipeline growth.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, Dynamics 365).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional written and verbal communication skills in English, with the ability to craft compelling marketing copy and present strategies to senior leadership.
- Highly organized and self-motivated, with the ability to thrive in a fully remote, midshift work environment while collaborating with a UK-based team.
- Experience in partner marketing and managing co-marketing initiatives is highly desirable.