Deskripsi Pekerjaan
Join TikTok's Global E-commerce Communications team as the dynamic Communications Manager for TikTok Shop Malaysia. In this pivotal role, you will serve as the strategic market lead, driving the brand narrative, public relations, and integrated marketing communications for one of the fastest-growing social commerce platforms in the region. You will work closely with cross-functional teams across Product, Marketing, Policy, and Trust & Safety to shape how the world perceives TikTok Shop in Malaysia.
As a key storyteller, you will craft compelling narratives around our vibrant creator community, innovative merchants, and platform milestones. Your expertise will be crucial in navigating the fast-paced media landscape, managing crisis communications, and elevating TikTok Shop's reputation as a trusted and exciting destination for commerce. This is a unique opportunity to lead communications for a category-defining product at a global tech company, making a significant impact on the local market and influencing regional strategy.
We are looking for a seasoned communications professional with a passion for e-commerce and a deep understanding of the Malaysian media ecosystem. If you thrive in a high-energy, collaborative environment and are ready to take ownership of a market-leading brand narrative, we want to hear from you.
Tanggung Jawab
- Develop and execute the comprehensive communications strategy for TikTok Shop Malaysia, aligning with global brand guidelines and local market nuances.
- Serve as the primary media contact, building and maintaining strong relationships with key journalists, editors, and influencers across business, tech, and lifestyle beats.
- Proactively manage public relations campaigns, press releases, thought leadership articles, and press events to drive positive media coverage.
- Lead crisis communications and issues management, working closely with regional policy and legal teams to protect and enhance the brand's reputation.
- Collaborate with the marketing team to integrate earned, owned, and paid media strategies for major product launches, campaigns, and seasonal events.
- Monitor media trends, public sentiment, and competitive activities to provide actionable insights and strategic recommendations.
- Manage external communications agency partners, ensuring high-quality execution and budget efficiency.
- Support senior leadership with executive communications, including media training, speech writing, and high-stakes interview preparation.
Kualifikasi
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Minimum of 7-10 years of progressive experience in communications, public relations, or corporate affairs, preferably within the technology, e-commerce, or digital media sector.
- Proven track record of developing and implementing successful PR and communications strategies that resonate with Malaysian audiences.
- Deep understanding of the Malaysian media landscape, digital platforms, and social media dynamics.
- Exceptional written and verbal communication skills in both English and Bahasa Malaysia (Mandarin is a strong plus).
- Experience in crisis management and navigating complex reputational challenges in a high-growth environment.
- Strong strategic thinking, project management, and stakeholder management skills, with the ability to influence without authority.
- Passion for e-commerce, social commerce, technology, and the creator economy, with a finger on the pulse of internet culture.