Deskripsi Pekerjaan
We are seeking a dynamic Content and Social Media Specialist to elevate our brand's digital presence. Join our team at Transcosmos where you'll craft compelling social media strategies tailored for Indonesian audiences, ensuring culturally resonant content that drives engagement. You'll oversee the entire content lifecycle from ideation and localization to editing, scheduling, and performance optimization. This role requires a creative professional who can transform complex messaging into shareable content while maintaining brand consistency across platforms. You'll analyze campaign metrics to refine approaches and implement data-driven social boosting initiatives to maximize reach and conversion. If you're passionate about digital storytelling and possess a keen eye for emerging trends, this position offers the perfect platform to showcase your expertise in Jakarta's vibrant marketing landscape.
Tanggung Jawab
- Develop and execute localized social media strategies aligned with brand objectives
- Curate, edit, and schedule content across multiple social platforms
- Monitor performance metrics and generate actionable analytics reports
- Manage social media ad campaigns to enhance visibility and engagement
- Collaborate with cross-functional teams to align content with marketing goals
- Stay updated on platform algorithm changes and industry best practices
- Maintain brand voice consistency while adapting content for diverse audiences
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of social media management experience
- Proficiency in content scheduling tools (e.g., Hootsuite, Buffer)
- Strong analytical skills with experience in social media analytics
- Excellent written communication in both English and Indonesian
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Understanding of SEO principles and content optimization
- Ability to work in a fast-paced, deadline-driven environment