Deskripsi Pekerjaan
About the Role
Are you a passionate storyteller with a knack for building brands that captivate audiences? YI YOUTH SDN BHD, a forward-thinking and rapidly expanding organization based in the heart of Kuching, Sarawak, is searching for a creative and results-oriented Content & Brand Marketing professional to join our vibrant team.
This is more than just a job; it's an opportunity to own the narrative of a dynamic youth brand. You will be the architect of our brand voice, responsible for crafting and executing innovative content strategies that resonate deeply with our target market. From viral social media campaigns to compelling web copy, your work will directly influence brand perception and business growth.
We are looking for an idea machine who lives and breathes digital culture. You will manage our social media presence, create high-quality multimedia content, analyze campaign performance, and stay ahead of the latest marketing trends. Collaboration is key—you will work closely with our design, sales, and product teams to ensure every piece of content aligns with our overall business strategy and brand identity.
At YI YOUTH, we invest in our people. We offer a competitive salary package, flexible working arrangements to promote work-life balance, and ample opportunities for professional development and career advancement. If you are eager to make a significant impact, build a portfolio of standout work, and grow with a company that values creativity and initiative, apply today to become our next Content & Brand Marketing star!
Tanggung Jawab
- Develop and implement comprehensive content and brand marketing strategies to achieve business goals.
- Create high-quality, engaging, and original content for website, blog, social media (Facebook, Instagram, TikTok, LinkedIn), and email campaigns.
- Manage and strengthen YI YOUTH's brand identity, ensuring consistency across all marketing collaterals and touchpoints.
- Conduct market research and competitor analysis to identify trends and opportunities for brand differentiation.
- Collaborate closely with the design team to produce visually compelling marketing assets.
- Monitor, analyze, and report on the performance of content and campaigns, using data-driven insights to optimize future strategies.
- Plan, coordinate, and execute brand marketing events and promotional activities to increase brand visibility and engagement.
Kualifikasi
- Diploma or Bachelor's Degree in Marketing, Communications, Multimedia, Business, or a related field.
- Minimum 1-2 years of proven experience in content marketing, brand management, or social media.
- Exceptional writing, editing, and verbal communication skills in both English and Bahasa Malaysia.
- Strong understanding of SEO principles, social media algorithms, and digital marketing best practices.
- Proficiency in content management systems (WordPress) and graphic design tools (Canva, Adobe Creative Suite is a strong plus).
- A creative and analytical mindset with strong attention to detail and a passion for storytelling.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- A strong portfolio of previous work demonstrating creative and strategic capabilities is highly preferred.