Deskripsi Pekerjaan
Are you a creative visionary with a knack for storytelling and a passion for the travel industry? PETOUR MALAYSIA SDN BHD, an innovative leader in tour and travel services, is looking for a dynamic Content Creator to join our expanding team. Based in the vibrant corridor of Kajang, Bangi, and Serdang (KBS), this role offers the perfect blend of creative freedom and strategic impact.
As our Content Creator, you will be the mastermind behind our visual and written narrative. You will collaborate with our marketing and operations teams to develop a cohesive content strategy that captivates our audience and drives brand awareness. Your day-to-day will involve conceptualizing, shooting, editing, and publishing high-quality photographs and videos, writing captivating copy for our website and social channels, and analyzing performance metrics to refine our approach. You will ensure that every piece of content aligns perfectly with our brand voice and marketing objectives.
We are seeking a proactive and versatile creator who is not afraid to break the mold. You should be proficient in using professional cameras, gimbals, and drones, as well as editing software like Adobe Premiere Pro, Final Cut Pro, and Photoshop. A deep understanding of social media algorithms (TikTok, Instagram Reels, YouTube, Facebook) and SEO best practices is crucial for success. You must be able to work independently and manage multiple projects in a fast-paced environment.
This role is managed exclusively by Smarthire by SEEK on behalf of PETOUR MALAYSIA SDN BHD. If you are ready to embark on an exciting career journey where your creative work is seen and valued by thousands, apply now and let's explore the world together, one story at a time!
Tanggung Jawab
- Plan, shoot, and edit high-quality video content and still photography for social media, website, and marketing campaigns.
- Develop and execute a comprehensive content calendar for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
- Write engaging, SEO-optimized copy for blog posts, landing pages, and social media captions.
- Collaborate with the marketing team to brainstorm and conceptualize creative campaigns that drive brand awareness and engagement.
- Analyze content performance metrics (reach, engagement, conversion) and adapt strategies accordingly.
- Manage the brand's visual identity, ensuring consistency across all digital and print materials.
- Stay up-to-date with the latest social media trends, tools, and best practices to keep our content fresh and relevant.
- Assist in live streaming events and behind-the-scenes productions as needed.
Kualifikasi
- Diploma or Bachelor's degree in Marketing, Mass Communication, Film, Multimedia, or a related field.
- Minimum 1-2 years of professional experience as a Content Creator, Videographer, or Social Media Executive, preferably in the travel or lifestyle industry.
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom) or equivalent editing software.
- Hands-on experience with professional camera equipment, gimbals, and drones.
- Strong portfolio showcasing high-quality travel-related content, both video and photo.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Self-motivated, organized, and capable of managing multiple projects and tight deadlines.
- Knowledge of SEO tools (Google Analytics, Ahrefs) and social media management platforms (Hootsuite, Buffer) is an advantage.