Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends? Yao Yao Info Tech Sdn Bhd is looking for a dynamic Content Creator to join our growing marketing team in Kuala Lumpur. In this role, you will be the creative heartbeat of our brand, responsible for crafting compelling narratives that resonate with our target audience and drive meaningful engagement.
You will play a pivotal role in developing, producing, and optimizing high-impact content across various social media platforms. From conceptualizing viral video ideas to writing punchy copy, you will help elevate our brand presence, foster community growth, and directly contribute to our sales objectives. If you are a self-starter who lives for the latest social media updates and has an eye for aesthetic detail, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive social media content calendar that aligns with brand objectives.
- Produce high-quality visual and written content, including short-form videos (Reels/TikTok), graphics, and long-form posts.
- Monitor industry trends, hashtags, and viral content to ensure brand relevancy and timely participation in social media conversations.
- Collaborate with the design and marketing teams to ensure visual consistency and tone of voice across all channels.
- Analyze social media performance metrics to optimize future campaigns and improve audience engagement rates.
- Manage community interactions by responding to comments and fostering a positive online brand reputation.
- Support promotional efforts to drive traffic to our products/services and boost conversion rates.
Kualifikasi
- Diploma or Bachelor’s degree in Marketing, Communications, Mass Media, or a related field.
- At least 1-2 years of experience in content creation, social media management, or copywriting.
- Strong proficiency in mobile content creation tools (CapCut, Canva, Adobe Creative Suite, or similar).
- Excellent command of English; proficiency in Malay or Mandarin is a significant advantage for localized content.
- Deep understanding of algorithm dynamics on TikTok, Instagram, and Facebook.
- Strong creative eye with a portfolio showcasing previous successful content projects.
- Ability to work under pressure, meet deadlines, and adapt quickly to shifting trends.