Deskripsi Pekerjaan
Join the dynamic team at Vivo Food Sdn Bhd, a leading innovator in the food and beverage industry, as a Content Creator (Marketing). In this pivotal role based in Iskandar Puteri, Johor, you will act as the architect of our brand voice, shaping how we connect with and captivate our audience across diverse digital and traditional platforms.
We are seeking a passionate creative storyteller who thrives on crafting compelling narratives through stunning visuals, persuasive copy, and engaging multimedia. As an integral member of our Marketing & Communications department, you will work closely with marketing strategists to seamlessly translate complex business objectives into impactful, memorable content that drives results. Your creative canvas will range across social media posts, website articles, email newsletters, video production, and print collateral.
At Vivo Food Sdn Bhd, we don't just sell food; we create authentic food experiences. Your expertly crafted content will highlight the quality, passion, and innovation behind every product, directly driving brand awareness, audience engagement, and customer loyalty. You will have the autonomy to own the entire content pipeline from ideation to execution, ensuring every piece of content resonates deeply with our target market.
We are looking for someone who is not only highly creative but also strategically minded. You understand the nuances of social media algorithms, the importance of SEO in driving organic traffic, and how to tell a story that stops the scroll. If you have a keen eye for design, a way with words, a passion for the FMCG sector, and a desire to grow your career with a reputable brand, this is your opportunity to make a highly visible impact.
Tanggung Jawab
- Develop, plan, and execute a comprehensive content strategy aligned with overall marketing campaigns and business goals.
- Produce high-quality written, visual, and multimedia content for social media, website, email marketing, and paid advertisements.
- Manage and maintain the editorial content calendar to ensure consistent and timely delivery of engaging materials.
- Collaborate with the design and marketing teams to create visually appealing graphics, photos, and videos.
- Monitor and analyze content performance metrics (engagement, reach, conversions) and optimize future content based on data-driven insights.
- Uphold and reinforce brand guidelines, tone, and voice across all content channels and touchpoints.
- Conduct research on industry trends, audience preferences, and competitor activities to identify new content opportunities.
Kualifikasi
- Diploma or Bachelor's degree in Marketing, Communications, Media, Journalism, or a related field.
- Minimum 1 to 2 years of professional experience in a content creation, copywriting, or digital marketing role.
- Excellent command of written and spoken English and Bahasa Malaysia.
- A strong portfolio showcasing proven skills in copywriting, photography, and video editing.
- Proficiency with content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, and CapCut.
- Solid understanding of SEO principles, keyword research, and social media best practices.
- Creative, resourceful, and detail-oriented with strong project management and time management skills.