Deskripsi Pekerjaan
Are you a creative storyteller with a passion for travel? Borneo Calling Tour & Travel Sdn Bhd is seeking a dynamic Content Creator & Marketing Executive to join our team in Kota Kinabalu. In this role, you will play a pivotal part in showcasing the breathtaking beauty of Sabah to a global audience.
You will be the voice and the lens of our brand, crafting compelling narratives across TikTok, Instagram, and Facebook. We are looking for someone who stays ahead of digital trends, understands the nuances of travel marketing, and has an eye for high-quality visual content that converts followers into travelers.
Join us in promoting one of the most beautiful destinations in the world while growing your career in a fast-paced, innovative tourism environment.
Tanggung Jawab
- Plan, produce, and edit engaging short-form video content for TikTok and Instagram Reels.
- Manage and grow our social media presence across multiple platforms to increase brand awareness.
- Write catchy, SEO-optimized captions and ad copy to drive engagement and bookings.
- Analyze social media metrics and performance data to refine marketing strategies.
- Collaborate with the operations team to capture on-site tour experiences and testimonials.
- Maintain a consistent brand voice and aesthetic across all digital touchpoints.
- Assist in the execution of digital marketing campaigns and influencer outreach programs.
Kualifikasi
- Diploma or Bachelor’s degree in Marketing, Communications, Multimedia, or a related field.
- Proven experience in content creation, specifically with short-form video editing (CapCut, Premiere Rush, etc.).
- Strong command of English, both written and verbal; proficiency in local languages is a plus.
- Deep understanding of social media algorithms and current content trends.
- Self-motivated with a creative mindset and the ability to work independently.
- A passion for travel and storytelling, with a keen eye for photography and cinematography.
- Ability to travel occasionally for on-location content shoots.