Deskripsi Pekerjaan
Are you a strategic storyteller with a passion for digital engagement? Blackspire Consulting Sdn Bhd is seeking a visionary Content Lead / Content Strategist to drive our brand narrative across digital channels. In this pivotal role, you will define our content ecosystem, ensuring our voice resonates with target audiences while achieving measurable business growth.
You will oversee the creation of high-impact short-form contentāfrom viral social media clips to engaging blog postsāthat aligns with our brand positioning strategy. Collaborating with cross-functional teams, you will craft compelling campaigns that not only capture attention but also convert leads. We need a creative leader who thrives in a fast-paced environment and possesses a deep understanding of current digital trends. Join us in shaping the future of our brand identity and making a tangible impact in the market.
Tanggung Jawab
- Develop and execute a comprehensive content strategy focused on short-form formats (TikTok, Reels, YouTube Shorts).
- Lead the creation of high-quality, engaging content that strengthens brand positioning and voice.
- Manage social media content calendars across all major platforms to ensure consistent engagement.
- Collaborate with design and video teams to produce visually stunning assets.
- Analyze content performance metrics to optimize future campaigns and drive ROI.
- Conduct market research to identify trends, audience preferences, and competitive landscapes.
- Mentor junior content creators and establish best practices for the content team.
Kualifikasi
- Bachelorās degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Content Lead, Content Strategist, or similar role (min 3-5 years preferred).
- Deep understanding of social media algorithms and short-form video trends.
- Excellent copywriting and storytelling skills with a keen eye for detail.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Proficiency in content management systems and design tools (e.g., Canva, Adobe Creative Suite).
- Exceptional project management and organizational abilities.