Deskripsi Pekerjaan
Join our dynamic team as a Content Marketer and become the voice of our growing skincare and cosmetics brand! We're seeking a creative strategist to develop and execute compelling content strategies that elevate brand awareness and drive customer engagement. In this role, you'll craft persuasive narratives across digital platforms, transforming complex product benefits into relatable stories that resonate with our target audience. You'll collaborate with cross-functional teams to ensure brand consistency while staying ahead of industry trends and consumer insights. This is your opportunity to shape our brand's digital presence and contribute directly to business growth in Indonesia's competitive beauty market.
Tanggung Jawab
- Develop and implement comprehensive content strategies aligned with business objectives
- Create engaging content across multiple channels including blogs, social media, email, and product descriptions
- Conduct market research to identify content opportunities and audience preferences
- Optimize content for SEO and conversion metrics
- Collaborate with design and product teams to ensure visual consistency
- Analyze content performance and adjust strategies based on data insights
- Manage content calendar and maintain brand voice guidelines
- Stay updated on industry trends and competitive landscape
Kualifikasi
- Bachelor's degree in Marketing, Communications, English, or related field
- 3+ years of content marketing experience with portfolio demonstrating success
- Proven expertise in SEO principles and content optimization techniques
- Strong writing, editing, and storytelling skills with attention to detail
- Familiarity with content management systems and analytics tools
- Experience in beauty, skincare, or FMCG industry preferred
- Ability to translate technical product features into accessible content
- Proficiency in social media platforms and content distribution channels