Deskripsi Pekerjaan
Join our innovative team at Mimosa Putra Abadi as a Content Marketing Specialist and become the driving force behind our digital presence. In this exciting role, you will develop and implement compelling content strategies that engage our target audience and drive measurable business results. We're looking for a creative professional who can transform complex ideas into captivating content across multiple platforms.
As a Content Marketing Specialist, you'll have the opportunity to shape our brand narrative, create engaging blog posts, social media content, email campaigns, and multimedia materials that resonate with our audience. You'll collaborate with cross-functional teams to ensure content aligns with our overall marketing objectives and brand guidelines.
Our ideal candidate is not just a wordsmith but a strategic thinker who understands the nuances of digital marketing. You'll be responsible for tracking content performance, analyzing metrics, and continuously optimizing our content strategy based on data-driven insights. If you're passionate about storytelling and have a knack for creating content that converts, we'd love to hear from you.
Tanggung Jawab
- Develop and execute comprehensive content marketing strategies aligned with business objectives
- Create engaging and original content for various platforms including blogs, social media, email campaigns, and websites
- Conduct market research to identify trending topics and content opportunities
- Collaborate with design and marketing teams to produce multimedia content
- Analyze content performance metrics and optimize strategies based on data insights
- Manage content calendar and ensure timely delivery of all materials
- Stay updated with industry trends and best practices in content marketing
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2-3 years of experience in content marketing or digital marketing
- Proven ability to create compelling content for various platforms and audiences
- Strong analytical skills with experience using content marketing tools
- Excellent written and verbal communication skills in both English and Bahasa Indonesia
- Familiarity with SEO principles and content optimization techniques
- Proficiency in content management systems and marketing automation tools