Deskripsi Pekerjaan
Join Emapta as a Content Marketing Specialist and be at the forefront of creating AI-led SaaS content that drives demand and sharpens CX messaging. We are looking for a creative professional to build a global career from the comfort of their home. In this role, you will craft compelling narratives that resonate with international audiences, optimizing our digital presence and supporting our ambitious growth strategy.
You will work in a dynamic, remote-first environment with a day shift schedule and weekends off. Enjoy the convenience of working from home with immediate benefits, including Day 1 HMO coverage. Your expertise will help us refine our Customer Experience (CX) messaging and produce high-value assets that convert prospects into loyal clients.
Tanggung Jawab
- Develop and execute comprehensive content strategies tailored for B2B SaaS products.
- Create engaging copy for blogs, whitepapers, case studies, and email marketing campaigns.
- Leverage AI-powered tools to enhance content production speed and creativity.
- Collaborate with the CX and product teams to ensure messaging aligns with user needs.
- Optimize all content for SEO to improve organic search rankings and drive traffic.
- Conduct market research to identify industry trends and audience pain points.
- Analyze performance metrics to refine content strategies and improve ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Proven experience in content marketing, preferably within the SaaS or technology sector.
- Strong command of the English language with excellent writing and editing skills.
- Familiarity with SEO best practices and content management systems (CMS).
- Self-motivated individual capable of working independently in a remote setting.
- Basic knowledge of AI writing tools and digital marketing trends.
- Strong communication skills and the ability to work effectively in cross-functional teams.