Deskripsi Pekerjaan
Join Akulaku as a Content Strategist and become the driving force behind our digital content ecosystem! In this pivotal role, you'll work closely with marketing, content, SEO, and growth teams to enhance traffic quality and acquisition efficiency through data-driven content planning. You'll be responsible for developing comprehensive content strategies that align with our business objectives and resonate with our target audience.
Akulaku is a leading fintech company revolutionizing digital payment solutions across Southeast Asia. As a Content Strategist, you'll have the opportunity to shape our brand narrative, create compelling content experiences, and establish thought leadership in the competitive fintech landscape. Your insights will directly impact our customer acquisition journey and contribute to our mission of making financial services accessible to everyone.
We're looking for a creative analytical thinker who can translate complex data into actionable content strategies. If you're passionate about storytelling, data-driven decision-making, and have a keen understanding of the digital content landscape, we encourage you to apply and help us shape the future of fintech content.
Tanggung Jawab
- Develop and implement comprehensive content strategies aligned with business objectives and target audience needs
- Analyze market trends, competitor content, and audience behavior to inform content direction
- Collaborate with cross-functional teams to create data-driven content calendars and editorial plans
- Monitor content performance metrics and optimize strategies based on SEO and engagement data
- Establish content governance frameworks and ensure brand consistency across all channels
- Identify new content opportunities and innovative formats to expand audience reach
- Manage content creation workflows and coordinate with writers, designers, and other content creators
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Minimum 3 years of experience in content strategy, digital marketing, or related role
- Strong analytical skills with ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills in both English and Bahasa Indonesia
- Proven experience with SEO best practices and content optimization techniques
- Familiarity with content management systems and marketing automation tools
- Ability to work collaboratively in a fast-paced, dynamic environment
- Portfolio demonstrating successful content strategies and campaigns