Deskripsi Pekerjaan
Are you a dynamic Content Strategist with a passion for driving engagement through innovative affiliate and user-generated content (UGC) strategies? M-Commerce Corporation, a leader in the e-commerce space, is seeking a visionary Content Strategist to elevate our digital presence and foster authentic connections with our audience. In this pivotal role, you will be at the forefront of developing and executing compelling content strategies that leverage the power of Key Opinion Consumers (KOCs) and the explosive growth of short-form video platforms.
We are looking for someone who doesn't just understand content, but lives it – an individual who might already be an active content creator themselves, deeply familiar with the nuances of short-form video creation, community engagement, and performance-driven content. You will be instrumental in identifying and cultivating relationships with KOCs and creators, guiding them to produce authentic and impactful content that resonates with our target demographics. This role requires a strategic mind capable of transforming raw ideas into actionable content plans that boost brand visibility, nurture a vibrant community, and ultimately drive conversion across various digital channels.
If you thrive in a fast-paced environment, possess a strategic mindset, an analytical approach to content performance, and are excited to shape the future of e-commerce content in a role where your creativity and strategic insights directly contribute to business growth, we encourage you to apply. Join us in Bonifacio Global City and help us tell our brand story in exciting new ways!
Tanggung Jawab
- Develop and implement a comprehensive content strategy focused on affiliate marketing, UGC, and KOC engagement to drive brand awareness and conversion.
- Identify, recruit, and manage a network of KOCs and content creators, fostering strong relationships and ensuring content aligns with brand guidelines and objectives.
- Oversee the creation and distribution of engaging short-form video content across platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Monitor, analyze, and report on content performance metrics, leveraging insights to optimize strategies and achieve KPIs.
- Collaborate closely with marketing, sales, and product teams to ensure content consistency and alignment with overall business goals.
- Stay abreast of the latest content trends, platform updates, and competitor activities, continuously identifying new opportunities for growth.
- Manage content calendars, ensuring timely delivery and execution of campaigns.
- Optimize content for SEO and discoverability to maximize organic reach.
Kualifikasi
- Proven experience (3+ years) in content strategy, digital marketing, or a related role, with a strong focus on affiliate marketing, UGC, or KOC programs.
- Demonstrated experience in creating or strategically managing short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.
- A strong advantage for candidates who are active content creators themselves (KOC/UGC) with a solid understanding of content creation workflows.
- Excellent understanding of digital marketing principles, including SEO, social media algorithms, and performance marketing.
- Exceptional communication, negotiation, and relationship-building skills.
- Analytical mindset with the ability to interpret data and translate insights into actionable content strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.