Deskripsi Pekerjaan
Join Vintedge's dynamic marketing team as a Content Strategist and drive our digital presence through compelling storytelling and data-driven content. We're seeking a creative professional to develop and execute content strategies that engage audiences, build brand authority, and accelerate business growth in Malaysia's competitive digital landscape.
You'll collaborate with cross-functional teams to craft content across multiple channels, from SEO-optimized blog posts to social media campaigns and email newsletters. This role requires balancing creativity with analytics, ensuring every piece of content aligns with our brand voice while delivering measurable ROI through KPIs like engagement rates and conversion metrics.
At Vintedge, we value innovation and continuous learning. You'll have opportunities to experiment with emerging content formats, leverage market research to identify trends, and optimize strategies based on performance data. If you're passionate about transforming insights into impactful narratives, we want to hear from you.
Tanggung Jawab
- Develop comprehensive content strategies aligned with business objectives and target audience needs
- Conduct market research and competitor analysis to identify content opportunities and gaps
- Create engaging content across digital platforms (blogs, social media, email, web)
- Optimize content for SEO and user experience to improve organic visibility
- Collaborate with design and marketing teams to ensure cohesive brand messaging
- Monitor content performance analytics and provide actionable insights for optimization
- Manage content calendars and ensure timely delivery of all marketing materials
- Stay updated on industry trends and emerging content technologies
Kualifikasi
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 3+ years of experience in content strategy or digital marketing roles
- Proven ability to create SEO-optimized content with measurable impact
- Proficiency in content management systems (CMS) and marketing automation tools
- Strong analytical skills with experience using data to inform strategy
- Excellent written and verbal communication skills
- Knowledge of digital marketing channels (social media, email, PPC)
- Ability to work collaboratively in fast-paced environments with tight deadlines