Deskripsi Pekerjaan
Vintedge is seeking a visionary Content Strategist to lead our digital storytelling initiatives. In this pivotal role, you will drive innovative strategies and leverage social media analytics to create content that not only captivates target audiences but also delivers measurable business results. You will be responsible for shaping the brand voice across all digital platforms, ensuring consistency, relevance, and high engagement. If you have a passion for data-driven storytelling and a knack for crafting compelling narratives, we want to hear from you.
As a Content Strategist, you will collaborate closely with cross-functional teams to develop comprehensive content roadmaps that align with our marketing goals. You will oversee the end-to-end content lifecycle, from ideation and research to execution and performance analysis. Join us to elevate our digital presence and create a lasting impact in the market.
Tanggung Jawab
- Develop and execute comprehensive content strategies aligned with business objectives and marketing campaigns.
- Conduct in-depth audience research and competitor analysis to identify content gaps and opportunities.
- Oversee the creation and curation of high-quality copy, graphics, and multimedia assets.
- Manage and optimize content across key channels including social media, blogs, and email newsletters.
- Analyze content performance metrics to refine strategies and improve engagement rates.
- Collaborate with the design and product teams to ensure brand consistency.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of proven experience as a Content Strategist or Digital Marketing Specialist.
- Strong understanding of SEO principles, content management systems (CMS), and social media trends.
- Excellent written and verbal communication skills in English.
- Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to track performance.
- Ability to work independently in a fast-paced environment and manage multiple projects simultaneously.