Deskripsi Pekerjaan
We are seeking a dynamic and creative Content Strategist to drive our Meta advertising initiatives. In this pivotal role, you will be responsible for crafting compelling narratives and high-impact content that resonates deeply with our target audience across Facebook and Instagram. You will leverage data-driven insights to optimize campaigns and ensure our brand message stands out in a competitive digital landscape.
If you have a proven track record in digital marketing and a passion for storytelling, we want to hear from you. Join our team to shape the future of our brand's social presence and contribute to our growth.
Tanggung Jawab
- Develop and execute comprehensive content strategies specifically tailored for Meta (Facebook & Instagram) advertising campaigns.
- Write high-converting ad copy, video scripts, and creative briefs that drive engagement and conversions.
- Analyze key performance metrics (KPIs) and ROI to continuously optimize campaign performance and budget allocation.
- Collaborate closely with the design and creative teams to ensure visual consistency and brand alignment.
- Conduct thorough market research to identify emerging trends, audience behaviors, and competitive landscape.
- Execute A/B testing on different content formats and headlines to maximize click-through rates (CTR).
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 2-3 years of experience in Content Strategy, Copywriting, or Digital Marketing.
- Deep understanding of Meta Ads Manager, Facebook Pixel, and Instagram Marketing features.
- Strong writing and editing skills with the ability to adapt tone for various demographics.
- Proficiency in analytics tools such as Meta Business Suite and Google Analytics.
- Excellent project management skills with the ability to multitask and meet tight deadlines.