Deskripsi Pekerjaan
Anagenesis Healing Center is seeking a skilled and creative Conversion Funnel & Marketing Technology Specialist to drive our digital growth strategy. As a key member of our marketing team, you will bridge the gap between creative strategy and technical implementation, optimizing our marketing technology stack to enhance lead generation and customer conversion.
In this role, you will manage the end-to-end lifecycle of our marketing funnels, from awareness to conversion. We are looking for someone who is passionate about data-driven decision-making and has a strong technical background in marketing automation and CRM platforms.
Why join us? You will work in a dynamic environment focused on personal transformation and wellness, with the flexibility of a remote work arrangement. If you are ready to leverage technology to scale our impact, we want to hear from you.
Tanggung Jawab
- Design, build, and optimize end-to-end marketing funnels to maximize conversion rates.
- Manage and configure marketing automation platforms (e.g., HubSpot, Mailchimp, or Salesforce).
- Analyze website traffic and user behavior using analytics tools to inform strategic decisions.
- Implement and monitor tracking pixels (Meta, Google Analytics 4) to ensure accurate data collection.
- A/B test landing pages, email campaigns, and ad creatives to improve performance.
- Collaborate with the creative team to ensure technical feasibility of marketing assets.
- Maintain the company's CRM database and segment audiences for targeted campaigns.
Kualifikasi
- Proven experience in Marketing Technology, Marketing Automation, or Conversion Rate Optimization.
- Strong proficiency with CRM software and marketing automation tools.
- Excellent analytical skills with the ability to interpret complex data sets.
- Experience with web analytics platforms (Google Analytics, Hotjar).
- Strong understanding of HTML, CSS, and basic web development principles.
- Self-motivated individual with excellent communication skills in a remote setting.
- Bachelor’s degree in Marketing, Information Technology, or a related field.