Deskripsi Pekerjaan
Join Lippo General Insurance as a Corporate Marketing Specialist dedicated to revolutionizing health insurance solutions for Indonesian businesses. This pivotal role requires a dynamic professional with 3-5 years of specialized experience in health insurance marketing, with proven expertise in corporate relations, employee benefits, and B2B strategies. You'll drive market penetration by developing innovative marketing campaigns that resonate with corporate clients while aligning with Indonesia's evolving healthcare landscape.
As a key member of our marketing team, you'll collaborate with cross-functional stakeholders to position Lippo General Insurance as an industry leader. The ideal candidate will demonstrate exceptional analytical skills to identify market trends, competitive advantages, and growth opportunities. This role offers a unique platform to shape corporate health insurance narratives while contributing to Indonesia's public health initiatives through strategic partnerships and digital transformation.
Tanggung Jawab
- Develop and execute comprehensive B2B marketing strategies for corporate health insurance products
- Build and maintain relationships with corporate clients, HR departments, and business partners
- Design targeted campaigns promoting employee benefits packages and health insurance solutions
- Analyze market data and competitor activities to identify growth opportunities
- Create compelling marketing collateral including presentations, proposals, and digital content
- Coordinate with sales teams to ensure marketing initiatives drive lead generation and conversions
- Monitor campaign performance using KPIs and optimize strategies based on analytics
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- 3-5 years of experience in health insurance marketing with corporate focus
- Proven track record in B2B marketing and employee benefits promotion
- Strong analytical skills with ability to interpret market trends and consumer behavior
- Excellent communication and presentation abilities for corporate audiences
- Experience developing marketing budgets and managing campaign resources
- Knowledge of Indonesian healthcare regulations and insurance industry standards