Deskripsi Pekerjaan
About the Opportunity
Charterhouse Malaysia is seeking a Creative Executive (Brand & Content) to join our Future-Ready Marketing & Communications team. In this pivotal role, you will be the guardian of our brand, responsible for driving innovation, shaping our narrative, and executing powerful content strategies that set us apart in the competitive education landscape of Malaysia. This is more than a creative role; it is a strategic partnership with leadership to elevate the Charterhouse brand to new heights.
What You Will Do
As our Creative Executive, you will bridge creativity and strategy. You will lead the development of high-impact marketing campaigns, manage our brand identity across all touchpoints, and create compelling content that speaks directly to our community. You will have the autonomy to experiment, innovate, and drive measurable brand growth. Your work will directly shape how the world perceives Charterhouse Malaysia.
Why Join Charterhouse?
We invest in our people. You will gain unparalleled exposure to high-level brand strategy, work with industry-leading tools, and be part of a culture that celebrates creativity, collaboration, and continuous improvement. If you are ready to lead innovation and thrive in a dynamic environment, we want to hear from you.
Tanggung Jawab
- Develop and champion the overall brand strategy, ensuring alignment with the company's vision and market positioning.
- Create and curate high-quality, SEO-optimized content across all platforms, including web, social media, email, and print.
- Manage and grow social media channels, crafting engaging campaigns that foster community and drive engagement.
- Oversee the production of creative assets, from concept to delivery, working closely with designers and external agencies.
- Analyze content and campaign performance metrics, providing data-driven recommendations for continuous improvement.
- Ensure brand consistency and adherence to guidelines across all internal and external communications.
- Conduct market research to identify trends, competitor activities, and opportunities for brand differentiation.
- Collaborate cross-functionally to support integrated marketing campaigns and company-wide initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related creative discipline.
- Minimum 2–3 years of proven experience in brand management, content creation, or creative marketing.
- Outstanding written and verbal communication skills in English, with a flair for storytelling.
- Proficiency in social media management tools (e.g., Hootsuite, Meta Business Suite) and content management systems.
- Strong understanding of SEO principles, SEM, and digital marketing analytics.
- Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a distinct advantage.
- Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
- A portfolio or work samples demonstrating successful brand campaigns and content initiatives.