Deskripsi Pekerjaan
Are you a creative marketing strategist passionate about building lasting customer relationships? enablesGROUP is looking for a detail-oriented CRM Campaign Specialist to lead our email, SMS, and app engagement initiatives. In this pivotal role, you will design and execute multi-channel marketing campaigns that drive customer loyalty and maximize revenue growth.
You will be responsible for optimizing complex customer journeys and workflows, ensuring that our audience receives relevant and timely communications. By leveraging data-driven insights, you will continuously refine our strategies to improve open rates, click-throughs, and overall customer satisfaction. Join our dynamic team to make a tangible impact on our brand's digital presence.
Tanggung Jawab
- Manage the full lifecycle of email and SMS campaigns, from strategy and content creation to deployment and performance analysis.
- Optimize customer journey maps and workflows to enhance user experience and retention rates.
- Execute A/B testing on subject lines, creative assets, and segmentation strategies to improve campaign performance.
- Analyze campaign data and provide actionable insights to the marketing team.
- Collaborate with the design and content teams to produce high-quality, on-brand marketing materials.
- Ensure compliance with data privacy regulations and best practices in digital marketing.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience (2+ years) in CRM, Loyalty marketing, or Email/SMS marketing.
- Strong proficiency in CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools.
- Excellent analytical skills with the ability to interpret data and make strategic decisions.
- Strong written communication skills with a keen eye for detail.
- Familiarity with SMS marketing compliance and best practices.
- Ability to work collaboratively in a fast-paced, team-oriented environment.