Deskripsi Pekerjaan
Are you a data-driven marketing professional with a passion for luxury beauty? Clarins Group is seeking a strategic and analytical CRM & Consumer Data Manager to spearhead our consumer data initiatives across South East Asia and our Agents in the Asia Pacific region. Based in our vibrant Singapore office, you will play a pivotal role in shaping how we connect with our customers.
In this high-impact role, you will be the bridge between raw consumer insights and actionable marketing strategies. You will oversee the integrity of our CRM database, implement lifecycle marketing automation, and provide analytical depth to our regional campaigns. If you thrive in a fast-paced environment and possess a deep understanding of customer segmentation, retention strategies, and data governance, we invite you to join our journey of excellence.
Tanggung Jawab
- Develop and execute comprehensive CRM strategies to drive customer loyalty, retention, and lifetime value across the SEA and APAC markets.
- Manage the end-to-end consumer data lifecycle, ensuring data accuracy, compliance with local privacy regulations (PDPA), and seamless integration across platforms.
- Collaborate with local marketing teams and APAC agents to refine segmentation strategies and deliver personalized omnichannel customer experiences.
- Analyze customer behavior and campaign performance metrics to provide actionable insights for future marketing initiatives.
- Lead the optimization of marketing automation workflows to improve customer journey mapping and conversion rates.
- Act as the primary point of contact for data-related CRM projects, driving digital transformation within the APAC region.
Kualifikasi
- Bachelor’s degree in Marketing, Data Science, Business Administration, or a related field.
- Minimum 5-7 years of experience in CRM management, consumer analytics, or digital marketing, preferably within the luxury or FMCG sector.
- Strong proficiency in CRM platforms (e.g., Salesforce, Adobe Experience Cloud, or similar) and data visualization tools (Tableau, PowerBI).
- Deep understanding of consumer data architecture, segmentation, and lifecycle marketing principles.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams and regional partners.
- Proven ability to work in a multicultural environment and manage complex requirements across different geographic regions.
- Strategic mindset with a keen eye for detail and an analytical approach to problem-solving.