Deskripsi Pekerjaan
Are you a strategic thinker passionate about building lasting relationships with customers? Servay is seeking a talented CRM / Loyalty Executive to drive our customer engagement initiatives. In this pivotal role, you will be responsible for designing and implementing strategies that enhance customer lifetime value and foster deep loyalty.
You will have the opportunity to work in a dynamic environment that values professional development and work-life balance. As a key member of our marketing team, you will analyze customer data to uncover insights, optimize retention campaigns, and ensure our loyalty programs resonate with our diverse audience. If you thrive in a data-driven setting and enjoy solving complex customer challenges, we want to hear from you.
Join us in Kota Kinabalu and help shape the future of customer engagement at Servay. We offer a competitive salary package and a supportive culture that encourages innovation and growth.
Tanggung Jawab
- Develop and execute comprehensive CRM strategies to maximize customer retention and lifetime value.
- Design, launch, and manage loyalty programs, including rewards schemes, point systems, and member perks.
- Analyze customer data, behavior, and feedback to identify trends and optimize campaign performance.
- Craft personalized email marketing campaigns and communication strategies to nurture customer relationships.
- Collaborate with cross-functional teams (Sales, Marketing, Customer Support) to ensure a seamless customer experience.
- Monitor key performance indicators (KPIs) and generate monthly reports on campaign ROI and customer satisfaction scores.
- Identify opportunities to upsell and cross-sell products based on customer loyalty tier analysis.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 2-3 years of proven experience in Customer Relationship Management (CRM) or Loyalty program management.
- Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho) and data analytics tools (e.g., Excel, Google Analytics).
- Strong analytical skills with the ability to interpret data and translate it into actionable business insights.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Experience with digital marketing tools and customer segmentation strategies is a plus.