Deskripsi Pekerjaan
Halodoc, Indonesia's premier health-tech platform, is actively seeking a visionary and results-oriented CRM Supervisor to elevate our Marketing & Communications team. This critical role offers an exciting opportunity to champion CRM excellence, driving impactful customer engagement and fostering unwavering loyalty across our expanding user base. We are searching for a strategic leader with a proven ability to develop and execute sophisticated, personalized customer journeys that not only enrich the user experience but also directly contribute to significant business growth and retention targets.
As a CRM Supervisor, you will be at the forefront of optimizing our CRM platforms and tools, leveraging robust data analytics to uncover actionable insights into customer behavior. Your expertise will be vital in designing, implementing, and managing comprehensive lifecycle marketing programs – from seamless acquisition and engaging onboarding sequences to proactive retention and effective re-engagement strategies. You will play a key role in crafting targeted, multi-channel campaigns that resonate deeply with our diverse audience, ensuring timely and relevant communication. This is more than just a job; it's a chance to make a tangible difference in millions of lives by ensuring our innovative health solutions are not just accessible, but also deeply integrated into our users' daily routines through compelling and personalized interactions. If you are passionate about harnessing the power of CRM technology to build lasting customer relationships and thrive in a dynamic, mission-driven environment dedicated to revolutionizing healthcare, we invite you to join Halodoc. Come help us fulfill our mission to make healthcare simpler, faster, and more accessible for everyone in Indonesia.
Tanggung Jawab
- Develop and implement comprehensive CRM strategies aligned with business objectives, focusing on customer acquisition, retention, and loyalty.
- Oversee the planning, execution, and optimization of multi-channel CRM campaigns (email, in-app, SMS, push notifications) targeting various customer segments.
- Analyze customer data and campaign performance to identify trends, derive actionable insights, and optimize future CRM initiatives for maximum impact.
- Manage and enhance the customer lifecycle journey, ensuring personalized and relevant communication at every touchpoint.
- Collaborate closely with product, data, and marketing teams to ensure seamless integration of CRM activities and a unified customer experience.
- Monitor industry best practices and emerging CRM technologies to continuously improve Halodoc's CRM capabilities and stay ahead of the curve.
- Prepare and present regular reports on CRM performance, providing strategic recommendations to stakeholders.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of progressive experience in CRM, digital marketing, or customer lifecycle management, preferably within a tech or healthcare industry.
- Proven track record of developing and executing successful CRM strategies and campaigns that drive measurable results.
- Strong analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions.
- Proficiency with CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable) and marketing automation tools.
- Excellent communication, interpersonal, and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.