Deskripsi Pekerjaan
We are seeking a dynamic and results-driven Customer Lifecycle Marketing Manager to join the team at PERSOL on a 6-month contract basis. Based in the heart of Raffles Place, you will play a pivotal role in shaping our customer journey, driving engagement, and maximizing retention through innovative CRM and growth marketing strategies.
In this role, you will take ownership of the end-to-end customer lifecycle, from onboarding to retention and reactivation. You will leverage data-driven insights to design and execute targeted multi-channel campaigns that enhance user experience and drive sustainable business growth. If you are a strategic thinker with a passion for customer-centric marketing and a track record of delivering measurable results, this is an excellent opportunity to make a significant impact at a leading organization.
Tanggung Jawab
- Develop and execute comprehensive customer lifecycle marketing strategies across various channels (Email, Push, SMS, In-app).
- Manage and optimize CRM platforms to automate, segment, and personalize customer journeys.
- Analyze customer behavior and campaign performance data to identify growth, upsell, and retention opportunities.
- Design and implement targeted A/B tests to continuously improve open rates, click-through rates, and overall conversions.
- Collaborate with cross-functional teams including product, sales, and design to ensure a seamless and consistent brand experience.
- Drive user activation and long-term retention by creating engaging content and highly personalized messaging.
- Monitor industry trends and competitor activities to keep our lifecycle marketing strategies innovative and competitive.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (3+ years) in CRM, lifecycle, growth, or retention marketing roles.
- Strong proficiency in marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce, Braze, or similar).
- Excellent analytical skills with the ability to translate complex data into actionable marketing strategies.
- Exceptional copywriting and communication skills with a keen eye for detail and brand voice.
- Ability to work independently, take initiative, and manage multiple projects simultaneously in a fast-paced environment.
- Immediate availability or short notice period is highly preferred for this 6-month contract role.