Deskripsi Pekerjaan
Cooper Vision Contact Lens Malaysia Sdn Bhd is currently seeking a dynamic and results-oriented Customer Marketing Manager to join our growing team in Kuala Lumpur. This exciting opportunity focuses on demand planning and generation, channel marketing, customer marketing, and trade marketing programs.
In this role, you will be responsible for developing and implementing comprehensive marketing strategies that drive customer engagement, increase brand awareness, and boost sales performance across the Malaysian market. You will work closely with cross-functional teams including sales, product management, and regional marketing to ensure alignment and maximize market impact.
The ideal candidate will have a proven track record in customer marketing, trade marketing, and channel management within the FMCG or consumer goods industry. You will be responsible for planning and executing marketing campaigns, analyzing market trends, and identifying growth opportunities to achieve business objectives.
This position offers competitive compensation, professional development opportunities, and the chance to be part of a leading company in the optical and contact lens industry. If you are passionate about marketing, enjoy working in a fast-paced environment, and want to make a significant impact, we would love to hear from you.
Tanggung Jawab
- Develop and execute customer marketing strategies to drive demand generation and revenue growth in the Malaysian market
- Plan and manage channel marketing programs with distributors, retailers, and optical partners
- Design and implement trade marketing campaigns and promotional mechanics to enhance brand visibility
- Conduct market research and analysis to identify customer needs, trends, and competitive insights
- Collaborate with sales teams to ensure alignment between marketing initiatives and sales objectives
- Manage marketing budgets, track ROI, and provide performance reports to stakeholders
- Coordinate with regional marketing teams to adapt global campaigns for local market requirements
- Build and maintain strong relationships with key customers, partners, and stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of experience in customer marketing, trade marketing, or channel marketing roles
- Proven track record of successfully managing marketing campaigns and promotional programs
- Strong analytical skills with experience in demand planning and forecasting
- Excellent communication and presentation skills in English and Bahasa Malaysia
- Experience with retail and optical industry is an added advantage
- Ability to work independently and manage multiple projects simultaneously
- Proficiency in MS Office applications and marketing analytics tools