Deskripsi Pekerjaan
Are you a data-driven marketing professional with a passion for building lasting customer connections? Orion Food Industries (M) Sdn Bhd is seeking a strategic and analytical CRM Manager to join our dynamic team in Puchong. In this pivotal role, you will be the architect of our customer lifecycle journey, leveraging data insights to drive engagement, boost retention, and maximize the lifetime value of our consumer base.
As our CRM Manager, you will oversee the health and segmentation of our customer databases, ensuring that every touchpoint is personalized, timely, and impactful. You will work closely with cross-functional teams to translate consumer behavior into actionable marketing strategies. If you thrive in a fast-paced food industry environment and have a proven track record of implementing successful CRM automation, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive CRM strategies to increase customer acquisition, retention, and loyalty.
- Manage and maintain the integrity of customer databases, ensuring high-quality data for targeted marketing campaigns.
- Design and implement automated marketing workflows and lifecycle communication plans.
- Analyze consumer behavior and campaign performance metrics to provide actionable insights for business growth.
- Collaborate with the Sales and Marketing teams to align CRM initiatives with overall company revenue targets.
- Conduct A/B testing on email marketing, loyalty program offers, and promotional content to optimize conversion rates.
- Monitor and report on key performance indicators (KPIs) related to customer engagement and churn.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field.
- Minimum 3-5 years of proven experience in CRM management or database marketing.
- Proficiency in CRM software (e.g., Salesforce, HubSpot, or Zoho) and marketing automation tools.
- Strong analytical skills with the ability to interpret complex data sets and translate them into strategies.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Strong understanding of digital marketing trends and best practices in customer retention.
- Exceptional communication skills and the ability to work effectively across different departments.