Deskripsi Pekerjaan
Are you a data-driven marketing enthusiast looking to make a significant impact in the fast-paced world of E-commerce and Social Media advertising? Medhealth Connect Outsourcing Inc. is seeking a skilled Data Analyst - Paid Ads to join our growing team in Libis, Metro Manila. In this role, you will be the backbone of our digital marketing strategy, transforming raw data into actionable insights that drive revenue and optimize ad spend across diverse retail channels.
You will collaborate closely with our marketing and creative teams to monitor campaign performance, identify growth opportunities, and provide precise reporting to stakeholders. If you possess a sharp analytical mind, a passion for performance marketing, and a professional attitude toward solving complex business challenges, we want to hear from you.
Tanggung Jawab
- Monitor and analyze daily performance metrics for paid advertising campaigns across Facebook, Google, and E-commerce platforms.
- Generate comprehensive weekly and monthly reports, highlighting key performance indicators (KPIs) such as ROAS, CPA, and conversion rates.
- Identify trends and anomalies in ad performance to recommend strategic adjustments for budget allocation.
- Collaborate with the creative team to perform A/B testing on ad copy, imagery, and landing pages to maximize conversion.
- Maintain data accuracy across all tracking systems and analytical dashboards.
- Conduct deep-dive audits on retail customer acquisition funnels to identify bottlenecks.
- Present actionable insights and data-backed recommendations to management to support business growth objectives.
Kualifikasi
- Bachelor’s degree in Data Science, Statistics, Marketing, Business Analytics, or a related field.
- Minimum 2+ years of experience in data analysis, specifically within Paid Ads or Digital Marketing.
- Strong proficiency in Excel (Pivot tables, VLOOKUP) and data visualization tools (e.g., Google Data Studio, Tableau, or Power BI).
- Solid understanding of E-commerce metrics and social media advertising platforms (Meta Business Suite, Google Ads).
- Excellent attention to detail with a proven ability to interpret complex data sets.
- Strong communication skills, with the ability to articulate technical data findings to non-technical stakeholders.
- Ability to work independently and maintain high standards of professionalism in a fast-paced outsourcing environment.