Deskripsi Pekerjaan
Join our dynamic team as a Data Marketing Officer and transform raw data into actionable marketing strategies. This full-time role offers a structured 5-day workweek with office hours, providing the perfect work-life balance while driving data-driven decision making. You'll play a pivotal role in analyzing consumer behavior, measuring campaign effectiveness, and optimizing marketing initiatives to maximize ROI. Our collaborative environment encourages innovation and professional growth, making this an ideal opportunity for data-savvy professionals looking to make a tangible impact in Singapore's marketing landscape.
Tanggung Jawab
- Collect, clean, and analyze marketing data from multiple sources to identify trends and insights
- Develop comprehensive reports and dashboards to track campaign performance and KPIs
- Collaborate with marketing teams to design data-driven campaigns aligned with business objectives
- Conduct A/B testing and statistical analysis to optimize marketing channels and messaging
- Monitor market trends and competitor activities to identify growth opportunities
- Implement marketing automation tools to streamline data processes and reporting
- Present findings to stakeholders with clear, actionable recommendations
Kualifikasi
- Bachelor's degree in Marketing, Data Science, Business Analytics, or related field
- 2+ years of experience in data analysis or marketing analytics role
- Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI)
- Strong understanding of digital marketing channels and attribution models
- Excellent analytical and problem-solving skills with attention to detail
- Ability to translate complex data into actionable business insights
- Strong communication skills with ability to present findings to non-technical audiences