Deskripsi Pekerjaan
Join our dynamic team as a Data Marketing Officer and drive data-driven marketing strategies that deliver measurable results. This full-time role based in Kallang offers a competitive monthly salary of up to $4,400 and provides an opportunity to work in a collaborative environment Monday-Friday from 8:15am to 5:30pm. You'll leverage analytical expertise to transform raw data into actionable marketing insights, optimize campaign performance, and contribute to our company's growth objectives. The position requires strong analytical skills, marketing acumen, and the ability to translate data into compelling narratives that resonate with target audiences. If you're passionate about bridging the gap between data and marketing strategy, this role offers a platform to showcase your skills while growing professionally in a supportive setting.
Tanggung Jawab
- Analyze marketing data to identify trends, opportunities, and performance metrics
- Develop and execute data-driven marketing campaigns across digital channels
- Monitor campaign KPIs and generate actionable reports for stakeholders
- Collaborate with cross-functional teams to align marketing strategies with business goals
- Manage customer segmentation and targeting using analytics tools
- Optimize marketing spend through data-backed budget allocation
- Implement A/B testing frameworks to enhance campaign effectiveness
- Maintain and analyze CRM data for lead generation and nurturing
Kualifikasi
- Bachelor's degree in Marketing, Business Analytics, Data Science, or related field
- 2+ years of experience in data analysis or marketing analytics role
- Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)
- Strong understanding of digital marketing channels and attribution models
- Experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Excellent communication skills with ability to present complex data clearly
- Detail-oriented with problem-solving abilities and strategic thinking
- Knowledge of Singapore market and consumer behavior preferred