Deskripsi Pekerjaan
PERSOL is a leading force in the HR and talent solutions industry, renowned for connecting exceptional talent with groundbreaking organizations. We are currently seeking a highly analytical and strategically minded Data & Marketing Officer / Executive (Analyst) to join our dynamic team in the vibrant East Region of Singapore.
In this pivotal role, you will be at the intersection of data science and marketing strategy, wielding your data analysis expertise to directly influence and drive significant improvements in sales performance. This is a unique opportunity to shape market strategies from the very outset, providing actionable insights that will define our competitive edge.
You will leverage complex datasets to uncover hidden patterns, consumer behaviours, and market trends. Your findings will not just be numbers on a page; they will be the foundation upon which high-impact marketing campaigns and business decisions are built. We are looking for a proactive individual who is not afraid to ask challenging questions and turn raw data into a compelling narrative that drives results.
Your Role & Impact: As the Data & Marketing Officer / Executive, you will be the primary architect of our data-driven marketing strategies. You will work closely with the sales and marketing teams to identify key performance indicators, track campaign effectiveness, and optimize ROI. Your ability to translate complex data into clear, concise, and actionable recommendations will be critical in steering the organization towards its strategic objectives.
What We Offer: A competitive compensation package (SGD $3,000 – $3,500 per month) and the opportunity to work in a fast-paced, rewarding environment. You will have direct access to senior leadership and the chance to see your analyses shape real-world outcomes from day one. As part of the PERSOL family, you will enjoy a collaborative culture that fosters innovation and continuous learning. If you are a data enthusiast with a passion for marketing and a drive to make a tangible impact on business growth, we invite you to apply and grow your career with us.
Tanggung Jawab
- Conduct in-depth data analysis to identify sales trends, customer segments, and market opportunities.
- Develop and maintain interactive dashboards and reports to track marketing KPIs and campaign performance.
- Collaborate with cross-functional teams (Sales, Marketing, Product) to define data requirements and strategic objectives.
- Transform raw data into actionable insights and compelling executive presentations for key stakeholders.
- Perform comprehensive market research and competitive analysis to inform product positioning and go-to-market strategies.
- Monitor and optimize digital marketing campaigns using A/B testing, cohort analysis, and data-driven adjustments.
- Ensure data integrity, accuracy, and consistency across various reporting platforms and data sources.
- Proactively identify areas for process improvement and automation in data collection and analysis workflows.
Kualifikasi
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
- 1-3 years of experience in a data analysis, marketing analytics, or business intelligence role.
- Strong proficiency in data manipulation and analysis tools (e.g., Advanced Excel, SQL, Python, or R).
- Experience with data visualization and dashboarding tools (e.g., Tableau, Power BI, or Google Data Studio).
- Solid understanding of digital marketing concepts and channels (SEO, SEM, Social Media, Email Marketing).
- Excellent analytical and problem-solving skills with a keen attention to detail and data accuracy.
- Outstanding communication and presentation skills, with the ability to translate complex data for non-technical audiences.
- Proactive, self-motivated, and eager to learn, with a strong drive to generate measurable business results.