Deskripsi Pekerjaan
About Balsam Brands
Balsam Brands is a global e-commerce leader specializing in premium holiday and home décor. We are dedicated to creating magical experiences for our customers through high-quality products and exceptional service. As we continue to expand our reach, we are investing heavily in our digital marketing capabilities to drive sustainable growth across international markets.
The Role
We are seeking a highly analytical and results-driven Digital Acquisition Analyst to join our rapidly growing team in Manila City. Reporting to the Global Digital Acquisition Manager, you will be responsible for managing and optimizing paid media campaigns across key channels such as Google Ads, Meta (Facebook/Instagram), and programmatic networks. Your primary goal will be to drive efficient customer acquisition, optimize ad spend, and maximize return on investment (ROI).
Why Join Us?
- Global Impact: Work on campaigns that reach millions of customers in North America and other key markets.
- Data-Driven Culture: Leverage industry-leading tools and analytics to make informed decisions.
- Career Growth: Opportunity to develop your skills in a fast-paced, supportive, and innovative environment.
- Competitive Compensation: We offer a rewarding salary package and benefits commensurate with experience.
In this critical role, you will be instrumental in shaping Balsam Brands' digital acquisition strategy. You will dive deep into campaign performance data, identify trends and opportunities, and execute tests to improve conversion rates and lower customer acquisition costs. If you are passionate about the intersection of data, technology, and creative marketing, this is the perfect opportunity for you to make a tangible impact on a beloved global brand.
Tanggung Jawab
- Manage and optimize paid acquisition campaigns across Google Ads, Meta (Facebook/Instagram), and programmatic platforms to achieve KPIs for ROAS, CPA, and Customer Lifetime Value.
- Conduct in-depth analysis of campaign performance data to generate actionable insights and strategic recommendations for the marketing team.
- Monitor daily budgets, bids, and targeting to ensure efficient spend allocation and maximize campaign profitability.
- Collaborate with the creative team to conceptualize and A/B test ad copy, landing pages, and user funnels to improve conversion rates.
- Implement and enhance tracking mechanisms, UTM parameters, and attribution models to ensure accurate reporting and data integrity.
- Stay up-to-date with the latest digital marketing trends, platform algorithm updates, and competitive landscape to maintain a competitive edge.
- Prepare and present detailed weekly and monthly performance reports to stakeholders, highlighting key wins, challenges, and opportunities.
- Assist in the planning and execution of new customer acquisition strategies, including prospecting, retargeting, and lookalike audiences.
Kualifikasi
- Bachelor's Degree in Marketing, Business, Statistics, or a related field.
- 2-5 years of hands-on experience in digital acquisition, paid media buying, or performance marketing, preferably in an e-commerce environment.
- Proven expertise in Google Ads, Google Analytics, and Meta Ads Manager. Experience with programmatic platforms (e.g., DV360, The Trade Desk) is a strong plus.
- Strong analytical and quantitative skills with the ability to interpret complex data sets and translate them into actionable business strategies.
- Proficiency in advanced Excel/Google Sheets (pivot tables, VLOOKUPs) and experience with data visualization tools (e.g., Looker, Tableau).
- Excellent project management skills and the ability to manage multiple campaigns simultaneously under tight deadlines.
- Strong written and verbal communication skills in English.
- Self-starter with a proactive attitude and a passion for continuous learning and optimization.