Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for creative storytelling? She Dazzle Empire is looking for a dynamic Digital Ads Specialist to join our high-performing team in Kuala Lumpur. In this role, you will be the engine behind our digital growth, responsible for crafting, executing, and optimizing high-impact ad campaigns across multiple platforms.
We are looking for someone who thrives on metrics, loves testing new creative angles, and is eager to push the boundaries of digital advertising. If you are analytical, creative, and ready to take full ownership of campaign ROI, we want to hear from you. We offer a vibrant work culture, continuous learning opportunities, and a supportive environment where your career growth is our priority.
Tanggung Jawab
- Plan, execute, and manage end-to-end paid advertising campaigns across Facebook, Instagram, Google Ads, and TikTok.
- Monitor campaign performance daily, optimizing for key metrics including CPA, ROAS, and CTR to ensure maximum ROI.
- Conduct thorough A/B testing on ad creatives, ad copy, and landing pages to improve conversion rates.
- Collaborate with the content and design teams to develop compelling ad assets that align with brand identity.
- Analyze market trends and competitor activities to identify new growth opportunities.
- Prepare detailed performance reports and provide actionable insights to management.
- Manage ad budgets effectively, ensuring efficient allocation of spend across different channels.
Kualifikasi
- Minimum 1-2 years of experience in digital advertising or performance marketing.
- Proven track record of managing paid ad budgets and delivering measurable results.
- Strong understanding of ad platforms: Facebook Business Manager, Google Ads, and analytics tools like Google Analytics.
- Analytical mindset with the ability to interpret complex data sets and translate them into strategies.
- Strong copywriting skills with an eye for detail and creative aesthetics.
- Excellent communication skills in English and/or Malay.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.