Deskripsi Pekerjaan
Join CoverSuper as a Digital Advertiser and become the driving force behind our online growth! We're seeking a performance-driven professional to architect and optimize digital advertising campaigns that maximize conversions and elevate our website's impact. In this dynamic role, you'll leverage cutting-edge platforms and data-driven strategies to connect our brand with high-intent audiences, ensuring measurable ROI and sustainable business growth. You'll collaborate with cross-functional teams to align campaigns with broader marketing objectives while staying ahead of industry trends to maintain our competitive edge. If you thrive in fast-paced digital environments and are passionate about turning data into actionable insights, this is your opportunity to shape CoverSuper's digital presence.
Tanggung Jawab
- Design, implement, and optimize multi-platform digital advertising campaigns (Google Ads, Meta Ads, etc.)
- Monitor campaign performance metrics (CTR, CPA, ROAS) and refine strategies for maximum efficiency
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters
- Analyze customer journey data to identify conversion optimization opportunities
- Collaborate with content teams to ensure ad messaging aligns with brand voice
- Generate comprehensive performance reports and present actionable insights to stakeholders
- Manage advertising budgets and allocate resources across campaigns based on performance
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of hands-on experience in performance marketing/digital advertising
- Proficiency in major advertising platforms (Google Ads, Meta Ads Manager)
- Strong analytical skills with ability to interpret complex data sets
- Proven track record of improving conversion rates and ROAS
- Excellent knowledge of digital marketing funnels and attribution models
- Detail-oriented with ability to manage multiple campaigns simultaneously