Deskripsi Pekerjaan
Are you a data-driven digital marketing professional with a passion for driving measurable growth? Skills Development Academy is seeking a dynamic Digital Advertising Specialist to join our marketing team. In this role, you will take ownership of our paid media strategy across multiple channels, turning insights into action and driving lead generation, customer acquisition, and brand visibility. You will work closely with content, design, and sales teams to craft campaigns that resonate with our audience and deliver a strong return on investment.
We are looking for someone who is not just an executor, but a strategistāsomeone who can analyze performance data to refine targeting, creative, and bidding strategies. If you thrive in a fast-paced environment and are eager to scale impact through innovative digital advertising approaches, this is the perfect opportunity to advance your career.
Tanggung Jawab
- Develop, execute, and optimize digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms to achieve lead generation and brand awareness goals.
- Own the advertising budget, allocate spend effectively across campaigns, and ensure maximum ROI through data-driven decisions.
- Conduct A/B testing on ad copy, creatives, landing pages, and audience segments to continuously improve campaign performance.
- Analyze campaign metrics, generate performance reports, and present actionable insights to stakeholders.
- Collaborate with the content team to produce compelling ad creatives that align with brand guidelines and target audience preferences.
- Manage audience segmentation and retargeting strategies to improve conversion rates and customer lifetime value.
- Stay up-to-date with industry trends, platform updates, and competitive landscape to recommend new advertising opportunities.
- Work cross-functionally with sales and marketing teams to align campaign strategies with overall business objectives.
Kualifikasi
- Bachelorās degree in Marketing, Business, Communications, or a related field.
- 2ā4 years of hands-on experience in digital advertising, preferably with focus on lead generation and performance marketing.
- Strong proficiency with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other paid media platforms.
- Expertise in conversion tracking, attribution modelling, and analytics tools (e.g., Google Analytics, Tag Manager).
- Solid understanding of SEO and its interplay with paid strategies.
- Excellent analytical skills with ability to interpret complex data and translate into actionable tactics.
- Proven track record of managing budgets and delivering measurable results against KPIs.
- Strong communication and project management skills; ability to manage multiple campaigns simultaneously.