Deskripsi Pekerjaan
Media.Monks is a global digital-first marketing and advertising services company, consistently recognized as one of the most innovative agencies in the world. We are on a mission to create a new, modern paradigm for how brands scale digital content production and execute data-driven campaigns. Our team partners with the world's leading brands across diverse industries, blending creative storytelling with cutting-edge technology and rigorous data science to deliver measurable business outcomes.
We are currently seeking a highly skilled and enterprise-savvy Digital Analytics Specialist to join our growing analytics practice in Kuala Lumpur. In this high-visibility, client-facing role, you will act as the critical bridge between complex raw data and strategic business insights. You will collaborate directly with internal strategy leads and prestigious global clients to design, implement, and continuously optimize sophisticated measurement frameworks that directly inform C-level decision-making and maximize marketing return on investment. This includes defining KPIs, setting up comprehensive tracking solutions, and delivering actionable recommendations that drive significant business growth.
This is a unique and exciting opportunity to work within a fast-paced, collaborative, and innovation-driven environment where your analytical expertise directly shapes the success of major digital campaigns. You will leverage a best-in-class analytics stack comprising Google Analytics 4, Adobe Analytics, Google Tag Manager, BigQuery, and Looker Studio, and work alongside some of the brightest minds in the industry to uncover deep customer insights, optimize digital experiences, and champion a robust culture of data-driven excellence across the entire organization.
If you are passionate about turning data into a powerful competitive advantage and thrive in a dynamic, client-centric setting, Media.Monks offers the platform, the tools, and the talented team you need to elevate your career to the next level. We value curiosity, rigor, and a relentless focus on impact. Apply today to become a key driver of digital transformation for some of the world's most beloved brands.
Tanggung Jawab
- Serve as the primary analytics lead for enterprise-level clients, translating complex business questions into scalable measurement strategies and actionable reporting frameworks.
- Design, implement, and maintain robust tracking solutions using Google Tag Manager, Tealium, or Adobe Launch to ensure accurate data capture across websites and digital campaigns.
- Conduct deep-dive analyses into user behavior, marketing channel performance, and conversion funnels using tools like Google Analytics 4, Adobe Analytics, and BigQuery.
- Develop and automate compelling dashboards and data visualizations in Looker Studio, Tableau, or Power BI to provide stakeholders with real-time visibility into key performance indicators.
- Lead testing and experimentation initiatives (A/B testing, MVT) by defining success metrics, ensuring proper statistical setup, and delivering clear results and recommendations.
- Collaborate closely with media, creative, and technology teams to identify optimization opportunities and drive data-informed improvements across paid, owned, and earned media.
- Mentor junior team members and contribute to the development of best practices and internal analytics standards within the organization.
Kualifikasi
- Bachelor's degree in Marketing, Statistics, Computer Science, Business Analytics, or a related quantitative field. Advanced degree is a plus.
- 4+ years of hands-on experience in digital analytics within an agency, consultancy, or large enterprise environment.
- Expert proficiency with Web Analytics platforms (Google Analytics 4 required, Adobe Analytics highly preferred) and Tag Management Systems (Google Tag Manager mandatory, Tealium or Adobe Launch is a plus).
- Strong command of data extraction and manipulation languages, particularly SQL, for querying large datasets (experience with BigQuery or Snowflake is highly valued).
- Demonstrated ability to design and build advanced dashboards in data visualization tools such as Looker Studio, Tableau, or Power BI.
- Solid understanding of digital marketing concepts, including media attribution, customer journey analysis, and marketing mix modeling.
- Excellent communication and presentation skills, with the ability to translate complex technical findings into clear, impactful business narratives for C-level stakeholders.
- Experience with A/B testing and experimentation platforms (Google Optimize, Optimizely, VWO) is a significant advantage. Familiarity with statistical concepts (hypothesis testing, confidence intervals) is required.