Deskripsi Pekerjaan
Join Private Advertiser's dynamic marketing team as a Digital Campaign Analyst, where you'll drive data-driven strategies to optimize multi-channel digital initiatives. This pivotal role involves analyzing campaign performance across digital platforms, developing sophisticated customer segmentation models, and ensuring rigorous quality assurance for all marketing assets. You'll collaborate with cross-functional teams to translate complex data into actionable insights that enhance ROI and brand engagement. Our ideal candidate thrives in fast-paced environments where analytical rigor meets creative problem-solving, leveraging tools like Google Analytics and marketing automation platforms to refine targeting strategies. If you're passionate about turning data into growth opportunities and contributing to innovative digital campaigns, this role offers a platform to make measurable impact in Singapore's competitive marketing landscape.
Tanggung Jawab
- Analyze performance data across digital channels (social, email, PPC) to identify optimization opportunities
- Develop and execute customer segmentation strategies for targeted campaign delivery
- Conduct comprehensive quality assurance testing for campaign assets and landing pages
- Collaborate with creative, development, and strategy teams to align campaign objectives
- Generate performance reports with actionable recommendations for stakeholders
- Monitor campaign budgets and ensure cost-efficiency across all channels
- Stay updated on digital marketing trends and emerging platform capabilities
Kualifikasi
- Bachelor's degree in Marketing, Data Science, Business Analytics, or related field
- 2+ years of experience in digital campaign analysis or marketing analytics
- Proficiency in analytics tools (Google Analytics, Adobe Analytics) and Excel/SQL
- Experience with marketing automation platforms (HubSpot, Marketo) and CRM systems
- Strong data visualization skills with ability to present complex insights clearly
- Excellent cross-functional collaboration and stakeholder management abilities
- Detail-oriented with proven QA processes for digital campaigns
- Knowledge of Singapore's digital marketing landscape and consumer behavior