Deskripsi Pekerjaan
Join Erajaya's dynamic marketing team as a Digital Campaign Lead Manager and spearhead transformative digital initiatives! You'll orchestrate end-to-end campaign lifecyclesâfrom strategic planning and execution to performance evaluationâensuring all initiatives align with business objectives and timeline commitments. This pivotal role involves crafting innovative best practices for digital campaign development, optimizing multi-channel strategies across social media, email, and paid platforms, and leveraging data analytics to drive measurable ROI. Collaborate with cross-functional teams to align creative assets, technical requirements, and KPIs while maintaining agile campaign adjustments based on real-time performance metrics. Your expertise will shape Erajaya's digital footprint in Indonesia's competitive market.
Tanggung Jawab
- Plan, execute, and evaluate digital marketing campaigns within agreed timelines
- Develop and implement best practices for campaign creation and optimization
- Coordinate with creative, content, and technical teams to ensure campaign alignment
- Analyze campaign performance data to derive actionable insights
- Manage digital campaign budgets and resource allocation
- Stay current with digital marketing trends and emerging technologies
- Report campaign results to stakeholders and recommend improvements
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with 2+ years in leadership
- Proven track record of managing multi-channel campaigns
- Proficiency in analytics tools (Google Analytics, Facebook Insights)
- Strong project management and stakeholder communication skills
- Experience with A/B testing and conversion rate optimization
- Knowledge of Indonesian digital landscape and consumer behavior