Deskripsi Pekerjaan
Join Procter & Gamble (P&G) as a Digital Commerce Content Manager and drive the future of retail. We are looking for a strategic thinker to lead the development and implementation of our eCommerce content strategy. In this pivotal role, you will accelerate growth for our key brands by crafting compelling narratives that resonate with consumers online. You will oversee the content lifecycle, ensuring consistency and high-quality execution across all digital touchpoints. Your expertise will bridge the gap between creative storytelling and data-driven commerce, optimizing user experiences to maximize conversion rates and brand loyalty. Be part of a global giant where your content makes a tangible impact on millions of households.
Tanggung Jawab
- Develop and execute the end-to-end eCommerce content strategy aligned with business objectives.
- Manage content calendars and workflows to ensure timely delivery of high-quality assets.
- Collaborate with cross-functional teams, including design, product, and analytics, to align messaging with brand standards.
- Optimize product descriptions, images, and video content for search engines (SEO) and conversion.
- Analyze content performance metrics to identify trends and improve engagement strategies.
- Stay updated on emerging digital trends and e-commerce best practices to keep P&G ahead of the curve.
- Lead the creation of localized content strategies to engage specific market segments.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Minimum of 4-6 years of experience in digital marketing, content management, or eCommerce.
- Strong understanding of content management systems (CMS) like Salesforce Commerce Cloud or Shopify.
- Proven track record of managing large-scale content projects and teams.
- Exceptional writing and editing skills with a keen eye for detail and brand voice.
- Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Ahrefs).
- Experience working in a fast-paced, consumer goods environment is highly preferred.