Deskripsi Pekerjaan
Join Accor as a Digital Creator and become the architect of our brand's digital narrative! We're seeking a visionary professional to craft compelling content that captivates audiences across digital platforms. In this Bali-based role, you'll transform creative concepts into engaging visuals, videos, and written content that drives brand awareness and customer loyalty. You'll leverage data-driven insights to optimize performance, ensuring every piece of content aligns with Accor's global standards while resonating with local audiences. Collaborate with cross-functional teams to develop innovative campaigns, stay ahead of digital trends, and measure success through key metrics like engagement rates, follower growth, and conversion data. If you're passionate about storytelling and digital innovation, this is your chance to shape Accor's digital presence in one of the world's most vibrant destinations.
Tanggung Jawab
- Develop and execute innovative digital content strategies across social media, websites, and email campaigns
- Create compelling visual, video, and written content aligned with Accor's brand guidelines
- Monitor and analyze KPIs including engagement rates, follower growth, click-through rates, and conversion data
- Optimize content performance using web analytics tools and A/B testing methodologies
- Collaborate with marketing teams to ensure brand consistency and campaign alignment
- Stay updated on digital trends and platform algorithm changes to maintain competitive edge
- Manage content calendars and ensure timely publication across all digital channels
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of experience in digital content creation and social media management
- Proficiency in content creation tools (Adobe Creative Suite, Canva, video editing software)
- Strong analytical skills with experience in web analytics (Google Analytics, social media insights)
- Excellent written and verbal communication skills in English and Bahasa Indonesia
- Portfolio demonstrating successful digital campaigns and content performance
- Ability to work independently and collaboratively in fast-paced environments
- Understanding of SEO principles and digital marketing best practices